MAK MANTHAN - A Unique Mechanic Engagement Programme
Mechanics are one of the key drivers of the Lubricants business and in order to strengthen the relationship we have with these influencers, Bharat Petroleum Lubes SBU has initiated a unique mechanics engagement programme known as “MAK Manthan”.
MAK Manthan a two-day residential conference that is held every month that elicits participation of mechanics from all across the country. Carefully nominated and select mechanics who are experts and renowned in their trade, represent all Lube territories at the MAK Manthan Conference in Mumbai.
MAK Manthan is one amongst the series of MAK mechanic engagement programmes that has been successfully conceptualised and designed by Lubes HQ. The programme is broadly divided in two parts - comprising Refinery, Lube Plant and Lab visits and local sightseeing as one part and the All India MAK Manthan Conference as the second, wherein key issues pertaining to lubricants and other topics of interest to mechanics are discussed and deliberated upon.
The key objectives of the programme are as under:
MAK Quality Assurance Orientation: The Mechanics are introduced to MAK Base facilities in Mumbai, the Refinery and MAK Lubes blending and filling facilities at Wadilube, in order to validate their sustained trust and confidence in the MAK Lubes Quality Assurance
Relationship Consolidation: Given as these mechanics are nominated from a pool of mechanics that have already attended various MAK mechanic engagement programmes, they have continually progressive relationship with MAK that further consolidates this mutually beneficial relationship
Creating MAK Brand Ambassadors: Mechanics are recognised for their contribution and felicitated by Lubes HQ at national level as loyal brand ambassadors of MAK Lubricants.
Prospective MAK Garages: Comprise prospective contenders for full-fledged MAK Garages in the market place and is a much-talked about reference point for MAK Lubes in bazaar markets.
The programme further intends to cover many such skilled, knowledgeable, accomplished key decision makers, strengthening their loyalty to MAK Lubricants. To ensure the success of this, a series of MAK Manthan Programmes are lined up throughout the year. We hope that this would go a long way in reinforcing our relationships with mechanics, as they are one of the key influencers in the Lubricant market.