Retailer Shop Transformation
In the Lubes Bazaar market, the Retailer or Counter Shops are the point at which the customer directly comes in contact with the brand. Retailers typically stock a large number of brands, and for our product (MAK) to stand out, a strong brand visibility at this point shall help create recall.
Shops are typically cluttered, with a number of Lube OMCs putting up Flex Boards, Point of Sale Units, Display Racks etc. As part of our strategy to promote MAK’s visibility at the ground level we have converted many shops.
The advantages of this initiative are:
It is a visible information and communication regarding MAK availability at the Retailer shop
It provides for a professional image of MAK
It serves as an advertisement of our product even if customers are not purchasing lubricants at that time
The reach and impact is extremely widespread in the area
Helps in establishing our presence in the highly influential mechanic / garage segment